What Are Monthly Memberships and Success Fees Used For?

We use fees to maintain the servers and the website, pay the workers to score and keep your profile up-to-date, and produce quarterly reports for the companies. Furthermore, fees are used to promote our directory which sends potential customers to your painting company's Chooz profile page and website.

What's in the Quarterly Report?

Each quarter, you'll receive a personalized audit covering four areas:

Chooz Score Analysis

• Your current score breakdown by category (Platform Reviews, Review Quality, Digital Presence, Business Authority)
• Which scoring components changed since last quarter
• Specific actions you can take to improve your weakest areas
• How your score compares to other contractors in your market

Google Visibility Check

• How your Google Business Profile compares to top competitors
• Missing or incomplete information that could be hurting your local search ranking
• Review response patterns and recommendations
• Category and service listing optimization suggestions

AI Readiness Assessment

• Whether your business information is structured in ways that AI systems can easily reference
• Content gaps that may prevent AI tools from recommending your company
• How often your company appears in AI-generated responses for your service area (when trackable)

Action Items

• Prioritized list of 3-5 specific things you can do before the next quarter
• Which improvements will have the biggest impact on getting more customers
• Progress tracking on recommendations from previous reports

Eligibility

Premium Partnership is only available to contractors who have earned a Top Pro Award (87+) or Best Pro Award (94+). We don't sell premium memberships to contractors who haven't met our quality standards.

Frequently Asked Questions

Does this affect my Chooz Score?

Premium Partners receive 2 additional points in the Trust & Engagement category. The remaining 98 points are determined by objective factors: reviews, digital presence, and business credentials. If you stop paying your monthly membership, the 2 points are removed.

Aren’t the 2 points just paying for a higher ranking?

No. This isn't a sponsored listing where anyone can pay to appear at the top.

First, you have to earn eligibility. Only contractors who have already scored 87 or above through our objective methodology can become Premium Partners. You can't buy your way onto this directory or skip the vetting process.

Second, the 2 points represent something real: accountability. A business that commits to a monthly membership—even a small one—is signaling that they take their online presence seriously and are invested in maintaining a relationship with us. That ongoing commitment is meaningful.

We've found that contractors willing to invest in their business reputation, stay engaged with feedback, and maintain accountability tend to be the same contractors who deliver quality work to customers. The 2 points reflect that trust relationship, not a payment for placement.

What's the difference between free leads and concierge leads?

There are two ways customers find painting contractors through Chooz:

Organic discovery (free to you): Most of your benefit from Chooz comes from visibility, not direct leads. When homeowners research painters on Google or ask AI tools like ChatGPT for recommendations, our detailed profiles and objective scoring help your company get mentioned and found. Potential customers also browse Chooz Painters directly—they view your profile, read your reviews and Q&A section, and then call you or visit your website without ever filling out our concierge form. This is a completely free lead. You pay nothing when customers find you this way, even if they contact you and hire you. The concierge fee only applies when a homeowner specifically asks us to match them with contractors.

Concierge leads (3% success fee): Some homeowners prefer to fill out our concierge form and have us match them with contractors. These are specific, qualified leads we send directly to you. The 3% fee only applies to these concierge leads, and only when they become paying customers.

Most of your value from being a Premium Partner comes from the organic discovery and improved visibility—not from concierge leads. The concierge service is an additional benefit, not the primary one.

What if I don't get any leads?

Lead volume depends on homeowner traffic in your area. If no concierge leads come through, you only pay the $17 monthly membership—never a success fee for leads that don't exist.

Here's why our membership fee is so low: the primary value isn't lead generation. You're paying for the quarterly audit reports, the monthly profile updates, the 2-point score boost, and the ongoing visibility benefits that come from having a well-maintained presence on an objective directory.

Think of it this way: if being on Chooz helps just one customer find your company this year—whether through Google search, AI recommendation, or someone browsing our rankings—that single job more than pays for the annual membership. A typical interior painting job is $2,000-5,000. Your annual Premium Partnership cost is $204.

The leads are a bonus. The visibility and credibility are the core value.

Can I cancel anytime?

Yes. No contracts, no cancellation fees. Pause or cancel whenever you want.

What counts as a "closed job"?

When the homeowner signs a contract or agreement for your services.

Do I have to accept every lead?

No. Pass on any lead that doesn't fit. You only pay the success fee for jobs you actually close.