Read almost any review of Diaz Professional Painting and the same name turns up before the second sentence. Israel Rojas. Customers don't write about a faceless company, they write about the man who shows up, walks the job, and stands behind the result. The owner engagement indicators in the Chooz Score reflect what the reviews make obvious, that this is a hands-on owner-operated shop where the boss is on site, not behind a desk.
Reviewers describe Israel keeping his promises, communicating clearly, and working alongside a young in-house crew rather than rotating subcontractors. On a couple of jobs he sent photos and videos of the whole process from start to finish while the homeowners were out of town.
"I am completely happy with the quality and professionalism of this company. Israel is great, he keeps his promises and communicates clearly. Besides that he is a nice guy. The young men working with him are efficient, hard working, clean and conscientious." - Robin W., Google Review
Hire Diaz once and there's a good chance the next house, the next room, or the next deck goes to them too. The Chooz Score's customer retention indicators land near the top of the scale here, and the reviews show why.
Angela Wilson used Israel for three separate projects across three different homes. Ken Burns called him back for a second job. Vickie Bryant hired the crew for a new build, then again for the interior, then again for a shed and a color change.
One repeat customer, a log-home owner, had the team refinish a 24-foot tongue-and-groove ceiling in polyurethane, coat exposed cedar logs in two bathrooms, and finish the outside facia, almost four days of work in all. It was the second time they'd hired Diaz for interior work, and they planned to bring the crew back that same year for exterior painting and deck refinishing.
"Had the 24 ft tung and grove ceiling refinished with polyurethane; exposed ceder logs in two bathrooms cleaned and coated with polyurethane; outside facial painted and finished with polyurethane. Almost four days... This is the second time we have had perform interior paint work. We will contract with them yet this year for exterior painting and deck refinishing." - Advance Mill Products, Google Review
More than 50 reviews across Google, Facebook, and Yelp, and not one falls below the top mark. The last time we ran our Chooz Score analysis, Diaz Professional Painting held around 40 Google reviews with a perfect 5.0-star rating, 5.0 stars on Yelp, and 100% recommended on Facebook. That kind of clean sweep across three separate platforms is hard to fake and harder to sustain.
It helped earn the company a Chooz Score of 85.7%. As a registered North Carolina business with more than ten years of hands-on experience serving Burnsville and the western North Carolina area from Asheville to Spruce Pine, Diaz has built a local reputation that shows up the same way on every site customers check.
"Their team was punctual, professional, and did an exceptional job on my home's interior painting. The attention to detail was amazing, and they completed the job on time and within budget." - Everett N., Facebook Review
Want us to do the work for you and find you the best painting contractor?
Get StartedFREE SERVICEEvery painter listed on this page has been evaluated using the Chooz multi-step quality process. We combine data analysis with human review to identify companies that consistently deliver strong results for property owners in Newland, NC.
The Chooz Score is a 100-point rating built on platform reviews, review quality and engagement, website and digital presence, and business authority and operations. We use the same scoring framework nationwide while evaluating each contractor's performance specifically within Newland, NC.