Nordic Painting & Decorating
About Nordic Painting & Decorating
Serving the lake communities and historic neighborhoods of south-central Wisconsin, Nordic Painting & Decorating understands the unique challenges properties face in this region, from harsh winter freeze-thaw cycles to intense summer humidity that tests exterior finishes. Based in La Valle, this painting contractor has built a reputation for transforming both weathered lake cabins and century-old Victorian homes throughout Sauk, Dane, Juneau, and Columbia counties.
Owner Scott Looey leads a consistent crew that includes painters Jan, Matthew, Kevin, Nick, and Alex. The team specializes in interior and exterior residential painting, deck and fence staining, cabinet refinishing, drywall repair, and commercial projects. Their portfolio ranges from complete whole-house repaints to detailed historic trim restoration, and they have completed commercial work including hospitality properties in the Baraboo area.
The fully bonded team offers complimentary in-home color consultations and provides access to contractor-priced materials through supplier partnerships. Nordic Painting serves La Valle, Reedsburg, Baraboo, Wisconsin Dells, Madison, Middleton, Mauston, and surrounding communities within approximately 40 miles.
Updated: 04-06-2026
Q&A Based On What Customers Are Saying About Nordic Painting & Decorating
Q: Why do so many reviews mention Nordic Painting & Decorating's attention to detail?
Attention to detail appears in nearly every review as the defining characteristic of this company. Eric Loomis describes the work as "attention to detail is like no other" with "very precise with lines." Dan Staddler echoes this, noting "great job with attention to detail" after his project. Kristina Baumann calls the team "incredibly detailed and expert painters." This consistency across different project types suggests a company-wide standard rather than individual painter variation.
-Review Snippet Sources: Google Reviews
Q: How does Nordic Painting & Decorating handle communication throughout a project?
Customers consistently praise the communication process from estimate through completion. Dan Staddler highlights "great communication and follow up" as a standout quality. The company promises response within 24 hours of initial contact, and reviews suggest they deliver on this. Scott Looey personally manages estimates and maintains client contact, while crew members provide on-site updates during multi-day projects.
-Review Snippet Sources: Google Reviews
Q: Is Nordic Painting & Decorating competitively priced compared to other painters?
Value comes up frequently in reviews, with customers noting fair pricing without quality compromise. Matt describes them as "competitively priced and very professional" after his house painting. Multiple reviewers mention receiving contractor pricing on materials, which the company passes along through supplier relationships. The combination of reasonable labor rates and discounted materials positions them favorably against competitors in the Madison and Baraboo markets.
-Review Snippet Sources: Google Reviews
Q: Can Nordic Painting & Decorating handle projects that other contractors left unfinished?
Yes, and they have specific experience rescuing abandoned projects. Mary Leatherberry hired Nordic after another contractor failed to complete her work, and the team "finished the prior painting company's work" while delivering quality results. This willingness to step into complicated situations and make them right demonstrates both confidence in their abilities and commitment to helping homeowners stuck in difficult circumstances.
-Review Snippet Sources: Google Reviews
Q: Does Nordic Painting & Decorating have experience with older historic homes?
The team regularly works on historic properties throughout the region. Robert Gruber hired them for his "very old house" in Reedsburg, noting that "lots of problems come up" with aging structures. He praised how "they handled everything very well" and called them "very professional and kind and knowledgeable." Andrea DeMay similarly mentioned Scott's expertise with her older home, stating "I love LOVE how they painted my house" after he navigated using three different colors on challenging surfaces.
-Review Snippet Sources: Google Reviews
Q: What types of large-scale projects has Nordic Painting & Decorating completed?
The company handles everything from single rooms to comprehensive whole-property transformations. Eric Loomis had them paint "most of the interior of my home" across "3 levels" and noted they were "very accommodating as I added on rooms that were not originally planned." Beverly Ward's project included full exterior work covering siding, trim, multiple decks, garage doors, and an outbuilding. Commercial projects include Angela Lowe's Inn in Baraboo.
-Review Snippet Sources: Google Reviews
Q: Do the same Nordic Painting & Decorating crew members work on projects consistently?
Reviews indicate strong crew consistency with the same team members appearing across different projects. Customers mention painters Jan, Matthew, Kevin, Nick, and Alex by name in various reviews, suggesting stable employment rather than rotating subcontractors. Kristina Baumann refers to "Scott and his team" while multiple others mention "his crew" with familiarity, indicating homeowners interact with the same reliable faces throughout their projects.
-Review Snippet Sources: Google Reviews
Q: How does Nordic Painting & Decorating handle deck and exterior wood staining?
Deck and cabin staining represents a specialty for this Wisconsin-based company. Theresa Shultis and Fiona White both hired Nordic for deck projects at lake properties, praising the results. The company website emphasizes their expertise in "restoring cabins, decks, fences" through proper stripping and staining techniques designed to protect wood from moisture, sun damage, and Wisconsin's extreme temperature swings.
-Review Snippet Sources: Google Reviews
Updated: 04-07-2026