Spray Net Southern Wisconsin
About Spray-Net Southern Wisconsin
When Madison homeowner Marge Stangeland needed her dated oak cabinets transformed, she found a crew that completed the work so thoroughly she called the results "absolutely stunning beyond my expectations." This level of transformation defines how Dale Tomalin runs Spray-Net Southern Wisconsin, bringing factory-quality finishes to kitchens and exteriors across the region.
Dale founded the franchise in 2021 after three decades in corporate marketing, drawn to delivering tangible results homeowners can see and touch. The company uses proprietary non-latex industrial coatings rather than off-the-shelf paint, applying them through a patented spray process that creates a smooth, durable surface. Foreman Juan leads the crew alongside team members Jhorman, Tio, and Luis.
The BBB-accredited team specializes in kitchen cabinet refinishing, bathroom vanities, and exterior surface coating for vinyl siding, aluminum siding, brick, stucco, doors, and windows. All projects include a 15-year no-peel warranty. Based in Verona, they serve Madison, Sun Prairie, Middleton, Waunakee, Oconomowoc, and 20 additional Southern Wisconsin communities.
Updated: 04-06-2026
Q&A Based On What Customers Are Saying About Spray-Net Southern Wisconsin
Q: How does Spray-Net Southern Wisconsin handle oak cabinets with deep wood grain?
Multiple customers with oak cabinets praise the grain-filling results. Kathy Thiel notes the crew made her cabinets look "like new cabinets" with the grain completely smoothed. The company uses a proprietary grain filler 2.5 times thicker than conventional products, applied before coating to create a uniform surface that transforms dated oak into a modern, smooth finish.
-Review Snippet Sources: Google Reviews
Q: What role does owner Dale play in Spray-Net Southern Wisconsin projects?
Dale handles every consultation and color selection meeting himself. Joanie Verucchi-Crump describes him as "very organized and a great communicator" throughout her large project covering nearly 100 cabinets. He visits job sites, coordinates scheduling, and remains accessible via phone and text for questions. Customers mention receiving his personal cell number for direct communication.
-Review Snippet Sources: Google Reviews
Q: Do Spray-Net Southern Wisconsin crews complete kitchen projects faster than traditional contractors?
Speed stands out across reviews. Sarah Schuchhardt notes her project was done "in a day" while David Gast reports "two days for 28 doors." Even Joanie Verucchi-Crump's massive project covering nearly 100 cabinets plus 60 additional pieces took only seven days. Traditional cabinet replacement quotes often cite 8-12 months for comparable work.
-Review Snippet Sources: Google Reviews
Q: How clean do Spray-Net Southern Wisconsin crews leave the work area?
Cleanup receives consistent praise. Chris Haase states the crew left the space "cleaner than when they started" while multiple reviewers mention no dust, drips, or mess despite the spraying process. The team uses a ventilated spray booth that filters paint fumes outdoors and employs thorough masking to protect surrounding surfaces.
-Review Snippet Sources: Google Reviews
Q: Is Spray-Net Southern Wisconsin's pricing competitive compared to cabinet replacement?
Customers who obtained multiple quotes confirm significant savings. Michael G. reports getting a vinyl siding replacement quote that was "$10,000 more than the cost to Spray-Net." For cabinets, the service runs 50-75% less than replacement while delivering what Vicki H. calls a "RIDICULOUSLY amazing" factory finish that looks brand new.
-Review Snippet Sources: Google Reviews
Q: Who is Juan and why do Spray-Net Southern Wisconsin customers mention him so often?
Juan serves as the crew foreman and appears in 30+ reviews by name. Rachel Henrich praises his work as "absolute perfection" while David Gast calls him "extremely professional." Customers note Juan oversees quality control on site, ensures proper masking and prep work, and maintains communication throughout each project.
-Review Snippet Sources: Google Reviews
Q: Does Spray-Net Southern Wisconsin stand behind their work after project completion?
The 15-year no-peel warranty provides long-term confidence, and the company demonstrates follow-through beyond the contract. Sarah Schuchhardt shares that when a cabinet front was damaged months after her project, Dale "quickly replaced it" at no charge. This post-project service pattern appears across multiple reviews mentioning touch-ups and adjustments.
-Review Snippet Sources: Google Reviews
Q: What do customers say about Spray-Net Southern Wisconsin's attention to detail during prep work?
Preparation quality receives extensive praise. Madison K. notes their "attention to detail when prepping and then finishing blew our minds" while Felicia L. describes the crew as treating her house "as if it was their own." The process includes careful masking of hinges, countertops, and adjacent surfaces before any spraying begins.
-Review Snippet Sources: Google Reviews
Updated: 04-07-2026