Lifetime Custom Painting Inc
About Lifetime Custom Painting
Luis Rodriguez Sr. founded Lifetime Custom Painting in 2004, growing the business from a two-person operation to a 20-member team handling multiple projects simultaneously across San Diego County. His son Luis Jr. now works alongside him, maintaining the family business approach that has defined the company for over two decades. Crew leaders Francisco, Pablo, and Edgar oversee most residential projects while estimator Albert handles on-site consultations.
The company specializes in interior and exterior residential painting, cabinet refinishing, pressure washing, drywall repair, and commercial work including HOA complexes, restaurants, and multi-family properties. They use Sherwin-Williams and Benjamin Moore products exclusively and maintain a formal apprenticeship program for all painters.
The fully licensed and insured team holds California Contractors State License Board License No. 1002304 (C-33 Painting and Decorating) and is an EPA Lead-Safe Certified Firm. They carry $2 million in liability coverage plus workers compensation for all employees. The company offers a two-year warranty on cabinet work and five to ten-year warranties on interior and exterior painting. They serve National City, San Diego, La Jolla, Coronado, Poway, and surrounding communities.
Updated: 01-07-2026
Q&A Based On What Customers Are Saying About Lifetime Custom Painting
Q: Does Lifetime Custom Painting actually use in-house employees rather than subcontractors?
Reviews consistently confirm the in-house team model. The website explicitly states all crew members are "employees — not subcontractors" who complete a formal apprenticeship program. Customers mention the same crew names appearing across different projects, with Mike L. noting the painters were "extremely knowledgeable" and Sandra describing how crew members "took their time to get it right." This consistency shows in the quality.
-Review Snippet Sources: Google Reviews
Q: How does Lifetime Custom Painting handle surface preparation before painting?
Surface prep emerges as a major strength in reviews. Customers describe thorough preparation including patching, sanding, and priming. One reviewer noted the crew filled "every crack and missing stucco at the foundation, around the doors" calling it "way more than I expected." Steve Smith praised how they handled ceiling texture work, stating results were "just immaculate." The prep work extends project timelines but produces lasting results.
-Review Snippet Sources: Google Reviews, GuildQuality
Q: What do customers say about Lifetime Custom Painting's cabinet refinishing work?
Cabinet work represents a specialty area with numerous detailed reviews. Bradley Cunningham described his kitchen cabinets as looking "brand new" after refinishing. Carole Kirschner called the cabinet painting "perfect, beautiful" and praised the attention to detail. Jennifer Caywood noted her cabinets came out "absolutely beautiful" with the team handling everything professionally. The company offers a two-year warranty specifically for cabinet projects.
-Review Snippet Sources: Google Reviews
Q: Does Lifetime Custom Painting clean up properly during and after projects?
Cleanup practices receive consistent praise across reviews. The company operates a daily cleanup policy rather than waiting until project completion. Sara Laughter described her experience noting the crew "cleaned up every day before they left." Mike L. mentioned the team was "very clean throughout the entire process" and Sandra Rubalcaba confirmed they "cleaned up everything when they were finished." Protection of furniture and floors is standard practice.
-Review Snippet Sources: Google Reviews
Q: How did Lifetime Custom Painting respond to the negative reviews about missed appointments and overspray issues?
Two negative reviews exist in the two-year period. Ashley's one-star review about a missed Saturday appointment received a prompt response from ownership acknowledging the error and apologizing for the "inconvenience and frustration." The owner stated the issue was "addressed internally." However, Tyler Myers' three-star review mentioning overspray on his truck and communication difficulties with estimator Luis did not receive a public response, which represents an area for improvement.
-Review Snippet Sources: Google Reviews, Yelp
Q: What types of commercial projects does Lifetime Custom Painting handle?
Commercial work spans multiple property types throughout San Diego. Reviews mention HOA complexes, restaurants, condos, and multi-family buildings. The Kneddy Bakery in Concord praised how the team painted their commercial kitchen efficiently. Real estate professionals have used the company repeatedly for client properties, with one agent noting they "have used this company many times" for investment properties. The team adapts scheduling to minimize business disruption.
-Review Snippet Sources: Google Reviews, GuildQuality
Q: Does Lifetime Custom Painting offer military discounts or other special pricing?
The company offers a 10% military discount on all residential painting services. Multiple reviews mention pricing as fair and reasonable for the quality delivered. Rich Jewell noted the price was "fair and reasonable" while Mike Leal described receiving a "very fair price" for his project. The company provides detailed written estimates with itemized costs and multiple paint quality options to fit different budgets.
-Review Snippet Sources: Google Reviews, Website
Q: How does Lifetime Custom Painting communicate with customers during projects?
Communication systems include daily end-of-day updates and automated progress texts. Customers describe staying informed throughout their projects. One reviewer mentioned looking forward to "the crew coming every day" because of the professional communication. Marcy Esposito praised how owner Luis "communicated well throughout the project" keeping her informed of progress. The company responds to estimate requests and schedules on-site consultations promptly.
-Review Snippet Sources: Google Reviews
Updated: 01-07-2026