Decolores Painting
Chooz Score Insights
Communication & Responsiveness
If you're a first-time customer who wants guidance through the process, this company delivers exceptional communication at every stage. Project Manager Sue receives consistent praise for responsiveness and thoroughness, with customers noting she provides guidance on color selection, paint types, timelines, and pricing. The team sends daily updates with photos of progress, and you'll always know exactly where your project stands:
- Same-day or next-day responses to inquiries are the norm
- Daily updates with photos documenting each stage of the project
- Project Manager walks through the home and explains the entire process upfront
"Sue was a 10/10 communicator throughout the project, and has probably the clearest most thorough text messages of anybody I've worked with." - Andrew W., Yelp Review
Quality & Attention to Detail
If you're particular about craftsmanship and the details matter to you, Decolores stands out for meticulous prep work and finish quality. Reviews consistently highlight clean lines, thorough surface preparation, and crews who fix small imperfections proactively. This carries through to the actual work:
- Extensive prep work including treating surfaces and priming before painting
- Clean lines and careful detail work on trim, windows, and edges
- Crews who proactively identify and fix imperfections as they work
"They meticulously focused on every detail, were very clean and had great pricing. Too many out there claim this level of service, very very few deliver." - Paras M., Google Review
Trusted for Repeat Business
If you're looking for a long-term painting partner, Decolores has built a loyal customer base through consistent delivery over more than two decades. Multiple customers have hired them repeatedly for both interior and exterior work, and referrals from satisfied customers drive much of their business:
- Over 20 years in the Ashland area serving residential and commercial clients
- Customers frequently mention hiring them for second and third projects
- Family-owned business with owner Sergio and Project Manager Sue maintaining hands-on involvement
"I have hired DeColores Painting more than one time. This is a family run business that delivers a competitive price, are organized, pay attention to detail, stick to their schedule." - Patricia M., Google Review
Proven Track Record
If you want a company with a solid reputation backed by real customer experiences, Decolores Painting earned a Chooz Score of 89.5% and has one of the strongest review profiles in the MetroWest area. The last time we conducted our Chooz Score analysis, they had over 90 Google reviews with a 5.0-star rating (Source: Google Reviews). Their reputation speaks to consistent quality delivery:
- The last time we conducted our Chooz Score analysis, reviews spanned multiple platforms including 5.0 stars on Yelp (Source: Yelp) with nearly 50 reviews
- A+ rating with the Better Business Bureau (Source: BBB)
- Licensed MA Home Improvement Contractor (
#198202) and EPA Lead-Safe Certified
"The workmanship is top notch! The results look like it was built yesterday, better than when we bought this new house!" - Bob W., Yelp Review
Questions to Ask Decolores Painting
Warranty details
Reviews mention warranties and the Angi listing indicates guarantees are offered, but specific warranty terms aren't clearly detailed on the company's website. Ask them directly: "What exactly does your warranty cover, and for how long?"
"Warranty was the best" - Marc A., Yelp Review
Cabinet work specifically
Most reviews focus on standard interior and exterior painting, but several customers have had cabinet refinishing done with excellent results. If cabinet painting is your primary need, it's worth asking for cabinet-specific references since this specialized work requires different techniques. Ask them directly: "Can you share photos or references specifically for cabinet refinishing projects similar to mine?"
"They did an excellent job repainting my kitchen. Cabinets and walls." - Joan K., Google Review
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Additional Questions Answered
How does Decolores Painting handle communication throughout a project?
Project coordinator Sue manages all client communication and has become a standout feature in customer reviews. One customer noted Sue was "incredibly professional, helpful, and very communicative before, during, and after the process." Another homeowner who coordinated their project from 500 miles away praised how Sue made remote management seamless, keeping them informed with regular updates and photos throughout the work.
Does Decolores Painting show up on time and stick to the schedule?
Punctuality appears consistently across reviews. Customers report crews "showed up on time every day, paying close attention to details" and projects completed "on-time and on-budget." One reviewer specifically noted the crew worked long 10-hour days during hot weather to meet deadlines, demonstrating commitment to promised timelines even under challenging conditions.
How clean does Decolores Painting leave the work area?
Cleanup is a frequent highlight in customer feedback. Multiple reviews mention crews leaving spaces "cleaner than when they started" with one noting "each day they cleaned up nicely." Customers appreciate the daily tidying between work sessions, with particular praise for floor protection and furniture covering during interior projects.
What do customers say about Decolores Painting's pricing compared to other quotes?
Value comes up repeatedly in reviews. One customer stated their "prices are very reasonable and among the lowest of the many quotes I got" while emphasizing the quality matched or exceeded higher-priced competitors. Another reviewer chose Decolores specifically because "pricing for the job was competitive" combined with strong reviews and warranty coverage.
How does Decolores Painting handle cabinet refinishing projects?
Cabinet work represents a specialty area with consistently positive feedback. Customers describe transformations that gave kitchens entirely new looks without the expense of cabinet replacement. One homeowner praised the detailed prep work and even coats that produced a "brand new color scheme that we love and enjoy everyday." The team handles everything from simple refreshes to complete kitchen cabinet overhauls.
Does Decolores Painting provide updates and photos during the project?
Daily communication and progress documentation appear throughout reviews. Owner Sergio and coordinator Sue maintain regular contact, with one customer noting they "sent us photos at the end of each day" showing completed work. This practice proves especially valuable for customers who cannot be present during work hours or who are managing renovations from a distance.
What makes Decolores Painting's exterior work stand out?
Exterior projects showcase the team's attention to detail and willingness to go beyond basic painting. Reviews highlight comprehensive prep work, trim repairs, and carpentry services. One customer described it as "one-stop service" when owner Sergio personally handled carpentry repairs alongside the paint crew. The finished results leave homes looking "brand-new" according to multiple reviewers.
Does Decolores Painting use in-house crews or subcontractors?
Decolores Painting employs consistent in-house crews rather than rotating subcontractors. The same names appear across reviews spanning multiple years. Hugo, Paul, Marcos, Lucas, Fernando, and Brenno are specifically mentioned by customers who praise their professionalism. One reviewer noted lead painter Brenno and owner Sergio "were both a pleasure to work with" on their exterior project.
How Decolores Painting Was Evaluated
Every painting company listed on Chooz Painters is evaluated using our multi-step quality framework. We combine structured data analysis with human review to understand how Decolores Painting performs across the key signals that matter most to property owners.
How the Chooz Score Works
The Chooz Score is a 100-point rating based on four core pillars:
- Platform reviews & ratings from sources such as Google, Facebook, Yelp, Angi, BBB, and others
- Review quality & engagement, including depth of customer feedback, photos, and how the company responds to reviews
- Website and digital presence, which helps indicate professionalism, transparency, and communication quality
- Business authority & operations, including years in business, licensing, insurance, and other operational standards
Each contractor is evaluated using the same framework nationwide, and the score reflects Decolores Painting’s performance within its local market.
A Chooz Score represents real-world performance, verified signals, and human-reviewed context.
Chooz Score Award Levels
Scores are determined through more than 40 evaluation factors across our four pillars.
If you want a deeper explanation of how our scoring system works, you can view the full breakdown on our Chooz Scoring page.