Chooz Score Insights
Communication & Responsiveness
If you're a first-time customer who wants guidance through every step of your project, Ulta Home delivers. Owner Bruno and his team respond to virtually every review with personalized messages that reference specific project details and team members—not copy-paste thank yous. The last time we conducted our Chooz Score analysis, the owner response rate was approximately 90-95%. This responsiveness carries through to the actual work:
- Multiple customers highlight the Buildertrend client portal that tracks progress, posts schedules, and allows direct communication
- Picture updates sent during projects, even when homeowners are traveling
- Same-day or next-day responses to calls, texts, and emails throughout projects
"Communication was great, both via phone calls and emails and the online portal, which was very easy to use. Any issues that arose were immediately dealt with and the team responded well to real-time feedback whilst on the job." - Christine P., Google Review
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Additional Questions Answered
Does Ulta Home Improvements provide picture updates during projects?
Multiple customers highlight the photo documentation system. One reviewer notes that Keaton and Bruno provided "picture updates as I was across the country when the project was done" and calls them "the most professional, helpful, and responsive company I've worked with in the industry." This communication approach helps clients stay informed even when away from home during renovations.
How does Ulta Home Improvements handle unexpected issues during projects?
Reviews demonstrate adaptability and problem-solving. Barbara Pulaski shares that when paint prices increased between contract signing and project start, the company "absorbed the paint cost increase" rather than passing it along. Evelyne Dreyfuss notes that project manager Keaton "took our door handle home over the weekend to modify it" to ensure proper fit.
Does Ulta Home Improvements send the same crew members for ongoing work?
Joyce D., who painted her large home in sections over multiple months, confirms crew consistency. She writes that they "sent the same painter, Jefferson" for each phase and describes his work quality as "paint is like velvet." She adds she was "not treated poorly or belittled because I did not have the entire house painted at one time."
What do customers say about Ulta Home Improvements' attention to detail?
Reviews consistently mention thoroughness. One Newton homeowner describes "an extraordinary degree of prep work, followed by meticulous, beautiful painting" on their Victorian home. Larry L. from Arlington praises Bruno and Aldo for being "very clear in their explanations" and "careful in finishing punch lists." The team addresses concerns promptly when raised.
Does Ulta Home Improvements handle emergency situations?
Michael Robbins shares an emergency response story where the Ulta team "pumped our flooded basement" while he was on vacation. This level of responsiveness extends beyond typical painting services. Multiple reviewers describe the company as "proactive, responsive, thoughtful, careful, and reliable" across various project types.
How do other contractors view working with Ulta Home Improvements?
The company receives praise from industry peers as well as homeowners. Tharsis Pedroso from Pratt Ltd, a fellow contractor, reviewed their collaboration positively. The company maintains membership in the Builders and Remodelers Association of Greater Boston and holds ratings that place them in the "top 7% of 139,240 Massachusetts licensed contractors" according to BuildZoom.
What happens if Ulta Home Improvements notices a problem with their own work?
Customers mention proactive quality control. One reviewer notes the painters "came to us commenting that they didn't like the color match" and "wanted to make it right" before the homeowner even noticed an issue. This self-correction approach demonstrates accountability and commitment to delivering results that meet the company's own standards.
Does Ulta Home Improvements work with repeat customers?
Evidence of customer retention appears throughout reviews. One satisfied client states "I remain a loyal client because I trust their expertise without a doubt." Another mentions planning to "use them for future projects" immediately after their first experience. Joyce D.'s phased painting project demonstrates the company's willingness to accommodate long-term customer relationships.
How Ulta Home Was Evaluated
Every painting company listed on Chooz Painters is evaluated using our multi-step quality framework. We combine structured data analysis with human review to understand how Ulta Home performs across the key signals that matter most to property owners.
How the Chooz Score Works
The Chooz Score is a 100-point rating based on four core pillars:
- Platform reviews & ratings from sources such as Google, Facebook, Yelp, Angi, BBB, and others
- Review quality & engagement, including depth of customer feedback, photos, and how the company responds to reviews
- Website and digital presence, which helps indicate professionalism, transparency, and communication quality
- Business authority & operations, including years in business, licensing, insurance, and other operational standards
Each contractor is evaluated using the same framework nationwide, and the score reflects Ulta Home’s performance within its local market.
A Chooz Score represents real-world performance, verified signals, and human-reviewed context.
Chooz Score Award Levels
Scores are determined through more than 40 evaluation factors across our four pillars.
If you want a deeper explanation of how our scoring system works, you can view the full breakdown on our Chooz Scoring page.