Ulta Home
Chooz Score Insights
Our Chooz Score evaluates 44 factors across reviews, digital presence, and business credentials. Here's what stands out for Ulta Home
About Ulta Home Improvements
When Alison Reif's exterior painting project encountered an unexpected obstacle (a nest of baby birds in the work area), the Ulta Home crew did something remarkable. They agreed to pause the job and wait for the birds to hatch rather than disturb the nest. This patience and consideration reflects how Bruno Aragao has built his company since founding it with his wife Isabela in October 2014.
Bruno began painting at age 14 alongside his father, accumulating over 18 years of experience before launching Ulta Home Improvements. The fully licensed and insured team operates from their Ashland headquarters, serving the Greater Boston and Metro West areas. Keaton Tucker manages business operations and project coordination while Field Supervisor Aldo Santos oversees job sites. The company handles interior and exterior painting, custom carpentry, luxury flooring installation, tile work, and bathroom remodeling.
Ulta Home holds Massachusetts Home Improvement Contractor License No. 183615 and is EPA Lead-Safe Certified for work on pre-1978 homes. The company has maintained BBB A+ Accreditation since 2018 with zero complaints on file.
Updated: 11-07-2025
Q&A Based On What Customers Are Saying About Ulta Home Improvements
Q: Does Ulta Home Improvements provide picture updates during projects?
Multiple customers highlight the photo documentation system. One reviewer notes that Keaton and Bruno provided "picture updates as I was across the country when the project was done" and calls them "the most professional, helpful, and responsive company I've worked with in the industry." This communication approach helps clients stay informed even when away from home during renovations.
-Review Snippet Sources: Google Reviews
Q: How does Ulta Home Improvements handle unexpected issues during projects?
Reviews demonstrate adaptability and problem-solving. Barbara Pulaski shares that when paint prices increased between contract signing and project start, the company "absorbed the paint cost increase" rather than passing it along. Evelyne Dreyfuss notes that project manager Keaton "took our door handle home over the weekend to modify it" to ensure proper fit.
-Review Snippet Sources: Google Reviews
Q: Does Ulta Home Improvements send the same crew members for ongoing work?
Joyce D., who painted her large home in sections over multiple months, confirms crew consistency. She writes that they "sent the same painter, Jefferson" for each phase and describes his work quality as "paint is like velvet." She adds she was "not treated poorly or belittled because I did not have the entire house painted at one time."
-Review Snippet Sources: Google Reviews, GuildQuality
Q: What do customers say about Ulta Home Improvements' attention to detail?
Reviews consistently mention thoroughness. One Newton homeowner describes "an extraordinary degree of prep work, followed by meticulous, beautiful painting" on their Victorian home. Larry L. from Arlington praises Bruno and Aldo for being "very clear in their explanations" and "careful in finishing punch lists." The team addresses concerns promptly when raised.
-Review Snippet Sources: Google Reviews, Best Pick Reports
Q: Does Ulta Home Improvements handle emergency situations?
Michael Robbins shares an emergency response story where the Ulta team "pumped our flooded basement" while he was on vacation. This level of responsiveness extends beyond typical painting services. Multiple reviewers describe the company as "proactive, responsive, thoughtful, careful, and reliable" across various project types.
-Review Snippet Sources: Google Reviews
Q: How do other contractors view working with Ulta Home Improvements?
The company receives praise from industry peers as well as homeowners. Tharsis Pedroso from Pratt Ltd, a fellow contractor, reviewed their collaboration positively. The company maintains membership in the Builders and Remodelers Association of Greater Boston and holds ratings that place them in the "top 7% of 139,240 Massachusetts licensed contractors" according to BuildZoom.
-Review Snippet Sources: Google Reviews, BuildZoom
Q: What happens if Ulta Home Improvements notices a problem with their own work?
Customers mention proactive quality control. One reviewer notes the painters "came to us commenting that they didn't like the color match" and "wanted to make it right" before the homeowner even noticed an issue. This self-correction approach demonstrates accountability and commitment to delivering results that meet the company's own standards.
-Review Snippet Sources: Google Reviews
Q: Does Ulta Home Improvements work with repeat customers?
Evidence of customer retention appears throughout reviews. One satisfied client states "I remain a loyal client because I trust their expertise without a doubt." Another mentions planning to "use them for future projects" immediately after their first experience. Joyce D.'s phased painting project demonstrates the company's willingness to accommodate long-term customer relationships.
-Review Snippet Sources: Google Reviews, GuildQuality
Updated: 11-07-2025