Ulta Home
Chooz Score Insights
Our Chooz Score evaluates 44 factors across reviews, digital presence, and business credentials. Here's what stands out for Ulta Home
About Ulta Home
When Barbara Pulaski hired Ulta Home to paint her three-story house, paint costs rose significantly between contract signing and project start. Rather than passing along the increase, the company absorbed it entirely. Painter Jefferson spent three days preparing clapboards and used six tubes of caulk on one side alone. Barbara notes the results were "very impressive" and emphasizes she "obtained my money's worth." This approach, maintaining commitments when market conditions shift, defines how owner Bruno Aragao operates.
That exterior project represents typical Ulta Home execution. Bruno Aragao and project managers Keaton and Aldo have built their over 100 five-star Google reviews through consistent practices. Morning coordination, Buildertrend portal updates with progress photos, addressing discovered issues without change orders. From their Pleasant Street office in Ashland, they handle single-room updates to complete bathroom remodels across greater Boston's western suburbs. When Alison Reif's exterior project encountered nesting baby birds, the crew adjusted timelines rather than disturbing them. When Shelly Hamilburg's painters noticed poor color matching mid-project, they flagged it immediately, stating they "didn't like the color match. Wanted to make it right."
Ulta Home operates through designer referrals and repeat customers. Interior designer Loretta Lynch has completed three projects with them because execution matches client expectations. The 5.0-star rating reflects more than painting skill. It captures a contractor who honors price commitments during cost increases, adjusts schedules for wildlife, empowers crews to flag concerns proactively, and treats deadlines as seriously as homeowners do.
Updated: 11-07-2025
Q&A Based On What Customers Are Saying About Ulta Home
Q: Why do multiple reviews specifically mention Ulta Home's cleanup protocols?
Customers consistently note exceptional site cleanliness. Robert Gooch describes the property as "spotless when they finished," while Jerry G emphasizes they "cleaned up each day before they left" and "didn't leave paint spatters and spills anywhere." Paul Zanca mentions crews "took great care to protect my furniture and belongings during the painting process." The protection system includes staging and walk-off mats.
-Review Snippet Sources: Google Reviews
Q: How did Ulta Home handle the Benjamin Moore paint price increase during Barbara Pulaski's project?
Between signing the contract and purchasing paint, Benjamin Moore prices rose significantly for Barbara's three-story exterior project. Rather than increasing costs, Ulta Home absorbed the entire difference. Barbara specifically wondered "if Ulta would increase the cost of this job, but the company absorbed the increase in the cost of paint." The project proceeded at the originally quoted price despite market changes.
-Review Snippet Sources: Google Reviews
Q: What's the story behind Ulta Home waiting for baby birds during Alison Reif's exterior painting project?
During exterior work, the crew discovered a bird's nest in an area requiring painting. Rather than relocating it, Ulta Home adjusted their schedule to wait for hatching. Alison describes them as "proactive, responsive, thoughtful, careful, and reliable" and notes "they even agreed to wait on the job for baby birds to hatch because we couldn't move the nest without jeopardizing them."
-Review Snippet Sources: Google Reviews
Q: Does Ulta Home's Buildertrend communication system work as customers describe?
Multiple customers praise the digital portal. Becki Wallace explains "they track all the work via an app so you have a way to connect with questions and see all the progress" and mentions "they also post a calendar of when activities are taking place so you can plan your work schedule." Tyler Tanaka appreciated "picture updates as I was across the country when the project was done."
-Review Snippet Sources: Google Reviews
Q: How does painter Jefferson approach exterior preparation work at Ulta Home?
Barbara Pulaski's review provides specific detail about Jefferson's process on her three-story house. She describes how "he spent close to three days preparing the clapboards for painting" and then caulked extensively. Barbara counted six tubes of caulk used on one side of the building alone. She characterizes Jefferson as a "superior craftsman" based on the meticulous preparation.
-Review Snippet Sources: Google Reviews
Q: What makes Ulta Home's pricing competitive according to customer reviews?
Customers note fair pricing without sacrificing quality. Christine Palmer mentions "much better pricing compared to other offers we had sought out beforehand." BuildZoom reviews describe "first-rate service and results at a reasonable cost." One customer trusts Bruno is "always going to be reasonably priced" and won't bid out future work, confident in consistent value.
-Review Snippet Sources: Google Reviews, BuildZoom
Q: How does Ulta Home respond when painters identify quality concerns mid-project?
Shelly Hamilburg's experience demonstrates proactive quality control. Her painting crew approached her during the project because "they didn't like the color match. Wanted to make it right." Rather than completing work below their standards, the painters took initiative to flag the issue and insisted on correction. This crew empowerment to address quality concerns appears consistently across reviews.
-Review Snippet Sources: Google Reviews
Q: Does owner Bruno Aragao stay personally involved beyond initial estimates at Ulta Home?
Multiple reviews mention Bruno's ongoing involvement throughout projects. Joshua Halterman specifically thanks Bruno alongside Keaton and Aldo for kitchen and mudroom renovations. BuildZoom reviews note Bruno "happily satisfied a couple of my last-minute requests" and even for minor preferences, Bruno insisted on accommodation, responding "We will do the white if that is what you prefer. We do whatever makes you happy."
-Review Snippet Sources: Google Reviews, BuildZoom
Q: What happened when Michael Robbins' basement flooded while Ulta Home was working during his vacation?
While Michael was away and Ulta Home had scheduled work, his basement flooded. The crew discovered it, immediately pumped out the water, installed drying fans, and sent photos to keep Michael informed remotely. His updated review states they "saved my bacon" and he "cannot say thank you enough," describing this response as why someone should "search no further" for home improvement.
-Review Snippet Sources: Google Reviews
Updated: 11-07-2025