Chooz Score Insights
Communication & Responsiveness
If you're a first-time customer who wants guidance through every step of your project, Ulta Home delivers. Owner Bruno and his team respond to virtually every review with personalized messages that reference specific project details and team members—not copy-paste thank yous. The last time we conducted our Chooz Score analysis, the owner response rate was approximately 90-95%. This responsiveness carries through to the actual work:
- Multiple customers highlight the Buildertrend client portal that tracks progress, posts schedules, and allows direct communication
- Picture updates sent during projects, even when homeowners are traveling
- Same-day or next-day responses to calls, texts, and emails throughout projects
"Communication was great, both via phone calls and emails and the online portal, which was very easy to use. Any issues that arose were immediately dealt with and the team responded well to real-time feedback whilst on the job." - Christine P., Google Review
Quality & Attention to Detail
If you're particular about craftsmanship and the details matter to you, this company's reviews reflect that focus. Many of the reviews we looked at mention specific prep work, careful protection of belongings, and meticulous cleanup. Team members are frequently praised by name—Jefferson, Leo's team, Hugo, Tiago, Aldo—which suggests consistent quality across different crews:
- Detailed preparation work on complex projects, including multi-day prep on exterior painting
- Crews that photograph the home before and after, returning everything to its original position
- Proactive quality control—painters have flagged color match issues themselves to ensure customer satisfaction
"Jefferson was a superior craftsman. He spent close to three days preparing the clapboards for painting. He then caulked the side of the house; I counted six tubes of caulk used on the building. The results were very impressive." - Barbara P., Google Review
Trusted for Repeat Business
If you're looking for a long-term home improvement partner, Ulta Home has built that kind of relationship with many customers. Several reviewers specifically mention using them multiple times across different projects—interior painting, exterior work, flooring, cabinet refinishing, and bathroom remodels:
- A designer has completed 3 successful projects with them and recommends them to all clients
- One customer has used them for both interior and exterior painting months apart
- Multiple reviews mention "used them many times" and "will definitely hire again"
"We have worked with them many times in the last few years, and they have consistently maintained their standard. He is very responsive and the job was started and finished in timely manner." - Pooja G., Google Review
Proven Track Record
If you want a company with a solid reputation, Ulta Home has earned a Chooz Score of 90.1% and one of the strongest review portfolios in the Metro West Boston market. The last time we conducted our Chooz Score analysis, they had over 115 Google reviews with a 5.0-star rating (Source: Google Reviews). Founded in 2014, they've built over 10 years of experience serving the Greater Boston area:
- The last time we conducted our Chooz Score analysis, reviews spanned multiple platforms including 100% recommended on Facebook (Source: Facebook) and 5.0 stars on Yelp (Source: Yelp)
- A+ rating with the Better Business Bureau, accredited since 2018 (Source: BBB)
- Consistent monthly review activity over the past two years with strong recent reviews in 2025
"This is a first class company with excellent employees who are skilled in their area of service. They offer first class advice, show up on time, deal with the customer as if you were the only customer in the world and deliver a beautifully finished project." - Vesper G., Google Review
Questions to Ask Ulta Home
Technical advice on specialty finishes
Nearly all reviews are strongly positive, but there is one 3-star review where a customer disagreed with technical guidance Ulta provided about staining options. This appears to be a difference of opinion rather than a service complaint, but if you have a specialty finish project—like re-staining previously painted surfaces—it may be worth discussing their approach to ensure alignment. Ask them directly: "What's your approach to [your specific finish type], and can you walk me through why you recommend it?"
"I disagree with your statement. Solid stain could be painted over many services, including an already painted wood surface." - Chris T., Google Review (no owner reply)
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Additional Questions Answered
Does Ulta Home Improvements provide picture updates during projects?
Multiple customers highlight the photo documentation system. One reviewer notes that Keaton and Bruno provided "picture updates as I was across the country when the project was done" and calls them "the most professional, helpful, and responsive company I've worked with in the industry." This communication approach helps clients stay informed even when away from home during renovations.
How does Ulta Home Improvements handle unexpected issues during projects?
Reviews demonstrate adaptability and problem-solving. Barbara Pulaski shares that when paint prices increased between contract signing and project start, the company "absorbed the paint cost increase" rather than passing it along. Evelyne Dreyfuss notes that project manager Keaton "took our door handle home over the weekend to modify it" to ensure proper fit.
Does Ulta Home Improvements send the same crew members for ongoing work?
Joyce D., who painted her large home in sections over multiple months, confirms crew consistency. She writes that they "sent the same painter, Jefferson" for each phase and describes his work quality as "paint is like velvet." She adds she was "not treated poorly or belittled because I did not have the entire house painted at one time."
What do customers say about Ulta Home Improvements' attention to detail?
Reviews consistently mention thoroughness. One Newton homeowner describes "an extraordinary degree of prep work, followed by meticulous, beautiful painting" on their Victorian home. Larry L. from Arlington praises Bruno and Aldo for being "very clear in their explanations" and "careful in finishing punch lists." The team addresses concerns promptly when raised.
Does Ulta Home Improvements handle emergency situations?
Michael Robbins shares an emergency response story where the Ulta team "pumped our flooded basement" while he was on vacation. This level of responsiveness extends beyond typical painting services. Multiple reviewers describe the company as "proactive, responsive, thoughtful, careful, and reliable" across various project types.
How do other contractors view working with Ulta Home Improvements?
The company receives praise from industry peers as well as homeowners. Tharsis Pedroso from Pratt Ltd, a fellow contractor, reviewed their collaboration positively. The company maintains membership in the Builders and Remodelers Association of Greater Boston and holds ratings that place them in the "top 7% of 139,240 Massachusetts licensed contractors" according to BuildZoom.
What happens if Ulta Home Improvements notices a problem with their own work?
Customers mention proactive quality control. One reviewer notes the painters "came to us commenting that they didn't like the color match" and "wanted to make it right" before the homeowner even noticed an issue. This self-correction approach demonstrates accountability and commitment to delivering results that meet the company's own standards.
Does Ulta Home Improvements work with repeat customers?
Evidence of customer retention appears throughout reviews. One satisfied client states "I remain a loyal client because I trust their expertise without a doubt." Another mentions planning to "use them for future projects" immediately after their first experience. Joyce D.'s phased painting project demonstrates the company's willingness to accommodate long-term customer relationships.
How Ulta Home Was Evaluated
Every painting company listed on Chooz Painters is evaluated using our multi-step quality framework. We combine structured data analysis with human review to understand how Ulta Home performs across the key signals that matter most to property owners.
How the Chooz Score Works
The Chooz Score is a 100-point rating based on four core pillars:
- Platform reviews & ratings from sources such as Google, Facebook, Yelp, Angi, BBB, and others
- Review quality & engagement, including depth of customer feedback, photos, and how the company responds to reviews
- Website and digital presence, which helps indicate professionalism, transparency, and communication quality
- Business authority & operations, including years in business, licensing, insurance, and other operational standards
Each contractor is evaluated using the same framework nationwide, and the score reflects Ulta Home’s performance within its local market.
A Chooz Score represents real-world performance, verified signals, and human-reviewed context.
Chooz Score Award Levels
Scores are determined through more than 40 evaluation factors across our four pillars.
If you want a deeper explanation of how our scoring system works, you can view the full breakdown on our Chooz Scoring page.