Grass Roots Painting, LLC
Chooz Score Insights
At the time we analyzed Grass Roots Painting, the company held over 50 Google reviews with a 4.9-star rating, along with 5.0 stars on Yelp. Both platforms where the company carries reviews sit at the top of the scale, though Google accounts for nearly all of the volume.
The company earned a Chooz Score of 84% and is a registered North Carolina LLC formed in 2020, led by owner Eric Grass, who stays involved from the first walkthrough through final touch-ups. It serves Asheville and the surrounding Western North Carolina communities, including North Asheville and Biltmore Forest, and offers online estimates.
The reviews we analyzed tend to be long and specific, with several running to more than a hundred words, and a few themes recur throughout. The owner, Eric Grass, is named in nearly every review we analyzed, usually alongside a recurring crew that reviewers identify by name, including Brian, Mary, and Alexei, a pattern consistent with an in-house team rather than subcontracted labor. Attention to detail, thorough prep, and clean job sites come up repeatedly, along with end-of-job touch-up passes that reviewers single out. The work described spans interior and exterior painting, cabinet finishing, deck and wood staining, drywall and plaster repair, and wallpaper installation. We found at least six reviewers describing repeat projects, and the reviews include a referral from a local paint supplier and an endorsement from a retired painting contractor. The owner responds to many of the reviews we analyzed, and those replies name the specific project rather than repeating a template.
"I hired Grass Roots Painting to paint the exterior trim on my home. They came highly recommended from Mountain Paint and Decorating. I am a retired painting contractor, so my expectations were high. Eric, the owner impressed me from the first meeting. I received another quote that was considerably lower, but I wanted Eric to do the work, so I went ahead with hiring him. The trim came out so good, that we decided to complete the job and paint the whole exterior. Eric and his crew were on time every day and did an unbelievable job in a timely manner and for a fair price. At the end of the job, Eric spent the better part of the day doing touch ups and making sure that everything was perfect. I won't hesitate to hire him for my next project!" - John H., Google Review
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Additional Questions Answered
What kind of interior painting work does Grass Roots Painting take on?
Interior rooms, walls, ceilings, trim, and doors are the core of what Grass Roots Painting does across Asheville homes. Whole-house repaints and single-room refreshes both fit the schedule. Katie Swanson described Eric "painting the entire inside of our house and our front door", and Brenda Coalwell noted the crew "painted all the interior walls and ceiling in less than two days". Cabinets, drywall repair, and wallpaper round out the interior work.
How does Grass Roots Painting approach prep work and attention to detail?
Careful surface preparation is where Grass Roots Painting puts much of its effort before any color goes on. Sanding, patching, and protecting the space come first so the finish holds up. Kelly Arnold recalled a job that "required a lot of sanding and prep work" and turned out perfectly, while Stuart Miles pointed to "attention to detail in the final phase" as the crew reviewed the whole house.
Does Grass Roots Painting keep the home clean during a project?
Yes, keeping the home clean and protected runs through how the crew works. They cover and move furniture, then tidy up before leaving. Kelly Arnold said they "cleaned up and you wouldn’t even know they were here", and Brooke Baldwin added that "they also moved the furniture which was a tremendous help". Homeowners often mention returning to a space that feels cared for rather than disrupted.
How does Grass Roots Painting communicate about estimates and scheduling?
Grass Roots Painting opens each project with a clear written estimate and steady updates from there. Homeowners learn what will be done, which products go on, and when to expect the crew. Sue recalled that Eric "promptly sent over an estimate outlining exactly what would be done", and Heather Maxwell valued his "clear communication, was transparent with the process and pricing". That upfront clarity keeps surprises to a minimum.
Is Grass Roots Painting reliable about showing up and finishing on time?
Yes, showing up as promised and finishing on schedule is a steady theme in customer feedback. David Cislak reported the crew was "Very professional and timely. Finished a day ahead of schedule", and Deonna Hodges said the team "finished well ahead of the original schedule". Homeowners describe a company that respects the calendar and flags any change early.
Can Grass Roots Painting handle exterior and historic home painting?
Yes, Grass Roots Painting has real exterior experience, including older and historic homes that need extra care. Prep and product choices get matched to the building. Sarah Watkins hired the crew for "an exterior paint job on my 1922 historic bungalow" and praised the thorough prep, while John Hartman was impressed enough that "we decided to complete the job and paint the whole exterior".
Does Grass Roots Painting stain decks, porches, and other wood surfaces?
Yes, deck, porch, and wood staining sit alongside painting in the regular mix. The crew strips and prepares weathered surfaces so the result looks even. Sharon Robb reported that her "Deck and porch looks beautiful" after the work, and Heather Maxwell hired the team who "stained our large deck/screened porch area and painted all the outside window trim". Wood staining, sealing, and deck restoration all fit the range.
Do customers hire Grass Roots Painting again for future projects?
Yes, a notable share of customers bring Grass Roots Painting back for more than one project. Steven Valeika noted that "Eric has done several projects for us", and Sarah Watkins shared that "This was my second time working with Eric, and again another phenomenal job". Repeat hires and neighbor referrals show up throughout the feedback, pointing to trust built over multiple jobs.
What should homeowners know about Grass Roots Painting as a registered business?
Grass Roots Painting operates as a registered North Carolina limited liability company. The business is organized under the legal name Grass Roots Painting, L.L.C., with North Carolina Secretary of State identification number 1946337. Records show the company was formed on 2-5-2020 and holds active standing in the state. That registration gives Asheville homeowners a verified, accountable business behind every project the crew takes on.
-Verification Sources: North Carolina Secretary of State
How Grass Roots Painting, LLC Was Evaluated
Every painting company listed on Chooz Painters is evaluated using our multi-step quality framework. We combine structured data analysis with human review to understand how Grass Roots Painting, LLC performs across the key signals that matter most to property owners.
How the Chooz Score Works
The Chooz Score is a 100-point rating based on four core pillars:
- Platform reviews & ratings from sources such as Google, Facebook, Yelp, Angi, BBB, and others
- Review quality & engagement, including depth of customer feedback, photos, and how the company responds to reviews
- Website and digital presence, which helps indicate professionalism, transparency, and communication quality
- Business authority & operations, including years in business, licensing, insurance, and other operational standards
Each contractor is evaluated using the same framework nationwide, and the score reflects Grass Roots Painting, LLC’s performance within its local market.
A Chooz Score represents real-world performance, verified signals, and human-reviewed context.
Chooz Score Award Levels
Scores are determined through more than 40 evaluation factors across our four pillars.
If you want a deeper explanation of how our scoring system works, you can view the full breakdown on our Chooz Scoring page.