Jared Cook founded New Direction Painting in 2012 with his wife after bringing 29 years of painting industry experience to the greater Franklin area. The husband-and-wife team operates from their Franklin office at 2550 Meridian Boulevard, with their oldest son also working for the company. Since opening, they have completed more than 2,500 residential and commercial projects across Davidson, Williamson, Cheatham, and Dickson counties, serving over 100 businesses alongside hundreds of homeowners.
The company handles interior and exterior painting, cabinet refinishing, deck staining, drywall repairs, and pressure washing. Crew members Sergio, Eric, Rhett, and Josh appear frequently in reviews for their detailed work. When Michael Hunt contacted them on a Monday morning through Angi, Jared arrived at his house that same day with a complete quote hours later. Reviews describe crews arriving at 6:55 a.m. for 7:00 a.m. starts even after driving over an hour. The team uses dustless sanding systems, Sherwin-Williams paints, and what customers call four-layer floor protection.
Projects span from small bedroom updates to complex restorations. Interior designer Sharyl hired them for a 100-year-old home, calling the results "fantastic." When Nathen accidentally rubbed a wet door during painting, Jared "effortlessly repaired" it without complaint. Marcia notes they "took everything out of my linen closet, painted it and put everything back folded exactly the same." The company provides a two-year warranty on all work and serves Franklin, Brentwood, Nashville, Hermitage, Spring Hill, and surrounding Nashville Metropolitan Area communities.
Updated: 04-06-2026
Multiple customers describe extraordinary punctuality. One five-day project involved a crew driving over an hour who "would pull up by 6:55" for their 7:00 a.m. start time every single day. Nathen describes them as "punctual every single day," while Andrew confirms they "showed up on time." This pattern appears consistently across residential and commercial projects in reviews spanning the past year.
-Review Snippet Sources: Google Reviews
Marcia discovered they "took everything out of my linen closet, painted it and put everything back folded exactly the same." Megan describes the team being "super respectful of our house and furniture when moving it." Nathen mentions their approach to "carefully protecting glass surfaces with precision tape and plastic to securing furniture and brick with utmost care." Multiple reviews reference thorough floor protection and systematic furniture moving with careful replacement.
-Review Snippet Sources: Google Reviews
The company has completed over 500 cabinet projects using oil priming and two coats of Emerald Urethane. Marcia included kitchen cabinets in her whole-house project, noting the transformation felt like "moving into a new house." Terrick posted photos of their completed cabinet painting with five-star satisfaction. Portfolio examples show 700-square-foot kitchens completed for around $4,500 using dustless sanding systems to minimize disruption.
-Review Snippet Sources: Google Reviews, Facebook Reviews, Company Website
Gregory specifically thanks "Sergio and Rhett" for making sure he would be pleased with results. Reviews describe Eric and Sergio's "phenomenal job on textured ceilings" and how they "made quick work of the project working around our home and leaving it better than they found it." Josh earns praise for being "very attentive to detail" on interior projects. These crew members appear across multiple customer accounts spanning different project types.
-Review Snippet Sources: Google Reviews, Angi Reviews
Tracy hired New Direction after experiencing what she calls a "previous disaster of a paint job" from another contractor. The restoration required extensive prep work. New Direction "power washed, repaired trim work, caulked and filled in gaps" to correct the previous issues. Tracy describes "the end result was beautiful" and notes it was a difficult restoration project requiring lots of preparation and correction.
-Review Snippet Sources: Google Reviews
During the painting process, Nathen accidentally rubbed a door while the paint was still wet. Rather than creating an issue, Jared "effortlessly repaired" the door without complaint or additional charges. Nathen describes being "astonished by their unwavering commitment to excellence" in how they handled the situation, treating it as part of their service rather than the customer's fault.
-Review Snippet Sources: Google Reviews
Jared offered to touch up baseboards after carpet installation even though he had already been paid for the original work. He came out on Labor Day to handle touch-ups for Marcia's project. When issues arise needing attention, reviews note "they were addressed and it looks excellent." The company backs all work with a two-year warranty and demonstrates accountability beyond project completion.
-Review Snippet Sources: Google Reviews
The company has served over 100 businesses including clinics, cafes, law offices, churches, and retail spaces since 2012. They work overnight, on Sundays, or during holidays to minimize business disruption. One commercial client reports using them for almost 10 years with "stellar success" and "impeccable" attention to detail. Commercial services include painting, pressure washing, wallpaper removal, cabinet refinishing, and hand-painted logos.
-Review Snippet Sources: Google Reviews, Company Website
Interior designer Sharyl, with 38 years of design experience, hired them for a 100-year-old home and calls the work "fantastic." Reviews describe projects involving cathedral ceilings, Killz application to remove cigarette smoke scent, accent walls, and painted brick transformations. The team handles complex prep requirements for older homes while understanding preservation needs alongside modern updates.
-Review Snippet Sources: Google Reviews
Updated: 04-07-2026