New Direction Painting
About New Direction Painting
Family-owned by Jared and his wife since 2012, New Direction Painting has built an exceptional reputation serving Franklin, Brentwood, Nashville, and throughout the Nashville Metropolitan Area. With Jared's 29 years of painting experience and over 100 five-star Google reviews, the company has completed more than 2,500 residential and commercial projects. Their portfolio spans everything from quick bedroom refreshes to complex century-old home restorations requiring extensive prep work.
The company specializes in interior and exterior painting, cabinet refinishing, deck staining, drywall repairs, and pressure washing. Customers consistently mention the crew's punctuality (arriving by 6:55 a.m. for 7:00 a.m. starts even after driving over an hour), thorough surface protection, and detailed communication throughout projects. Reviews praise specific crew members like Sergio for his attention to detail and Eric for his efficient work on textured ceilings. Owner Jared personally supervises projects and handles color consultations, often meeting clients within 24 hours of initial contact.
What sets New Direction apart is their accountability and thoroughness. When Tracy hired them to fix a previous contractor's disaster, they power washed, repaired trim work, caulked gaps, and restored the home to its full potential. When Nathen accidentally rubbed a wet door, Jared effortlessly repaired it without complaint. The team uses dustless sanding systems, four-layer floor protection, and Sherwin-Williams paints backed by a two-year warranty. Projects range from $800 single-room updates to $17,500 complete home transformations, with pricing that customers describe as affordable and reasonable. Their commitment shows in details like folding linens back exactly as they found them and offering post-project touch-ups even after final payment.
Updated: 10-25-2025
Q&A Based On What Customers Are Saying About New Direction Painting
Q: Why do multiple reviews specifically mention New Direction Painting arriving punctual every single day?
Nathen Kemper notes they were "punctual every single day" throughout his project, while Andrew Meeks confirms they "showed up on time." Michael Hunt describes calling Monday morning and having the crew at his house Tuesday to begin work. This pattern extends beyond initial arrival times. Multiple customers mention scheduled completion happening exactly when promised, suggesting the punctuality carries through entire project timelines rather than just first impressions.
-Review Snippet Sources: Google Reviews
Q: What's behind the review saying New Direction Painting left homes "cleaner than when they started"?
Nathen Kemper specifically states they left his home "in a cleaner state than before," while Connie Hughes praises "clean up was great." Reviews describe crews protecting floors, taping surfaces, moving furniture carefully, and conducting thorough final walkthroughs. Megan Byram mentions the team being "super respectful of our house and furniture when moving it." The cleanup extends to details like Marcia Donovan discovering they folded items back in her linen closet "exactly the same" after painting it.
-Review Snippet Sources: Google Reviews
Q: How did New Direction Painting handle the door damage situation in Nathen Kemper's review?
When Kemper accidentally rubbed a wet door mid-project, Jared "effortlessly repaired" it without mentioning blame or additional charges. The review emphasizes this as evidence of their "unwavering commitment to excellence" rather than treating it as a favor. This mirrors other problem-resolution patterns. Tracy hired them after a "disaster of a paint job" from another contractor, and New Direction performed extensive prep work, trim repair, and correction to restore the home's appearance.
-Review Snippet Sources: Google Reviews
Q: What makes New Direction Painting's response time different from typical contractors?
Michael Hunt contacted them through Angi Monday morning. Jared visited that same day and provided a "complete, detailed professional quote hours later." Work started Tuesday morning. Sarah Deming needed a rental property painted on a tight timeline, and New Direction "began the very next day to accommodate my timeline needed." Multiple reviews mention same-day estimates and next-day project starts, suggesting this speed represents standard practice rather than occasional accommodation.
-Review Snippet Sources: Google Reviews
Q: Does New Direction Painting really complete both prep work and painting on complex restoration projects?
Tracy's review describes a "difficult restoration project which required lots of prepping and correction from a previous disaster of a paint job." New Direction power washed, repaired trim work, caulked, and filled gaps before painting. Max Gunther's exterior project involved painting brick for the first time plus fixing existing paint and wood siding issues throughout. Pamela Bolen hired them specifically for "sorely neglected trim areas" requiring extensive prep. The pattern shows they handle necessary surface work rather than painting over problems.
-Review Snippet Sources: Google Reviews
Q: Why do customers mention crew members Sergio and Rhett by name at New Direction Painting?
Gregory Allen specifically names "Sergio and Rhett" as part of the team that ensured he would be pleased with results. Multiple other reviews reference crew consistency and professionalism without naming individuals, but the fact customers remember and mention specific painters suggests consistent team assignments rather than rotating crews. D Elliott's review names "Eric and Sergio" for textured ceiling work, showing Sergio appears across different project types.
-Review Snippet Sources: Google Reviews
Q: How does Jared Cook's involvement differ from typical painting company owners?
Reviews consistently mention Jared personally handling estimates, color consultations, and project oversight. Megan Byram notes he "checked in the whole time to make sure we were happy." Marcia Donovan describes him visiting on Labor Day for touch-ups. Jennifer DiPerna confirms "Jared checked in the whole time to make sure we were happy." Rather than delegating customer interaction after initial sales, he maintains involvement through completion and follows up when issues arise.
-Review Snippet Sources: Google Reviews
Q: What happened with the cabinet painting projects customers mention?
Terrick Tate hired them specifically for cabinet painting, receiving "Five star service. Great communication and service." Marcia Donovan included kitchen cabinet painting in her whole-house project, noting the transformation felt like moving into a new home. The website lists cabinet painting as a dedicated service with surface preparation, hardware removal, and multiple paint coats. Reviews suggest they handle both standalone cabinet projects and include them within larger painting jobs.
-Review Snippet Sources: Google Reviews, Facebook Reviews
Updated: 10-25-2025