New Direction Painting
Chooz Score Insights
At the time we analyzed New Direction Painting, the company held over 150 Google reviews with a 5.0-star rating, along with 4.9 stars on HomeAdvisor across over 75 reviews, 5.0 stars on Yelp, and 100% recommended on Facebook. These ratings reflect strong customer feedback across several review platforms.
The company earned a Chooz Score of 91.5/100. Owner replies appear on all but a handful of the reviews we analyzed, each addressed to the specific reviewer and project rather than pasted in. New Direction Painting has served the greater Nashville area for over a decade under owner Jared Cook and is registered in Tennessee as Business Entity No. 002012174. It works out of Franklin, covering Brentwood, Nashville, Fairview, and the surrounding communities.
Owner Jared Cook is named in dozens of the reviews we analyzed, running the estimates himself and checking in while the crew works, and individual crew members, Sergio and Trevor among them, are named across separate projects. The same painters reappearing across different jobs is the clearest sign in the reviews of a crew that stays intact between projects. We found at least ten reviewers describing repeat projects or an ongoing relationship with the company. Careful prep, daily cleanup, and reasonable pricing are the qualities reviewers return to most often.
"Trevor, Sergio, and Angelo painted most of the main floor rooms in a timely manner. They were professional, courteous and helpful." - Michele S., Google Review
Advice For Future Customers
Reviewers who describe the smoothest starts mention getting Jared's itemized estimate up front, with the full scope and price laid out the same day, so it is worth asking for that before work begins. Several also describe a final check once the job is done, and at least one notes a small punch list the owner came back to fix promptly, so it helps to walk the finished work together and flag any touch-ups before you sign off.
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Additional Questions Answered
How involved is the owner when New Direction Painting handles my project?
The owner stays hands-on from the first estimate through the final walkthrough. Jared Cook meets clients, supervises the crew, and checks the work in person. Mike Stacey wrote that "the owner Jared was on scene following the project from beginning to end", and George Caldwell noted that "Jared definitely goes the extra mile for his customers and so does his crew". That involvement keeps projects on track.
Does New Direction Painting actually show up on time and as promised?
They show up when they say they will, day after day. Reviewers describe an on-time crew that respects the schedule. Kelli Evans said "He was on time and extremely knowledgeable", and Dana Moore wrote that the team was "utterly professional, on time, thorough, and they cleaned up before they left". Reliable arrival is one of the most repeated themes across their reviews.
How does New Direction Painting protect my furniture and clean up afterward?
They cover and protect your belongings, then leave the space cleaner than they found it. Furniture gets moved and returned, and floors stay protected throughout. Sean Queener explained that they "cover and protect any furniture, take down paintings and put back after the job is done like nothing ever happened". Lisa Dunn added that the crew "Moved all furniture and put it back". Cleanup is part of the job.
Is New Direction Painting reasonably priced for the quality of work delivered?
Yes, customers consistently call the pricing fair for the quality they receive. Reviewers pair reasonable quotes with high-end results. Dana Moore wrote that "the pricing is extremely reasonable for the quality of the work", and Candace Kirkpatrick noted that "his prices are quite reasonable". The mix of value and craftsmanship is a big reason many homeowners return for more projects.
How quickly can New Direction Painting get me an estimate and start?
Most estimates arrive within a day or two, and work often starts soon after. The team is known for fast quotes and quick scheduling. M Burg wrote "Super quick response! Came out to provide a quote in less that 24 hours", and AG G said they "Called to schedule an estimate quickly after inquiring". Speed without cutting corners is a recurring note in reviews.
Can New Direction Painting restore and stain a worn or damaged deck?
Yes, they repair, sand, and stain decks back to life, even badly weathered ones. Deck restoration is a regular part of their exterior work. Candace Kirkpatrick wrote that "His employee Alex did a beautiful job sanding, refinishing and staining our decks", and Tm2live said "My deck has been repaired and sealed to a point I wasn’t sure possible". Older decks are a specialty here.
How does New Direction Painting handle exterior and brick painting projects?
They handle full exterior repaints, including brick, with heavy prep and repairs first. Power washing, caulking, and siding fixes come before the finish coat. Max Gunther wrote that "They painted our brick for the first time and fixed the existing paint and wood siding issues all over the house", and Rachel Ward-Vick said they "did an incredible job painting the exterior of my home". Curb appeal is the result.
Is New Direction Painting a legally registered business here in Tennessee?
Yes, New Direction Painting is a registered Tennessee business. The company operates as New Direction Painting LLC, a limited liability company on file with the Tennessee Secretary of State under Business Entity Number 002012174. That registration means the business you hire for your project is formally organized in the state, giving Franklin and Nashville area homeowners a verifiable company standing behind every paint job.
-Verification Sources: Tennessee Secretary of State
How New Direction Painting Was Evaluated
Every painting company listed on Chooz Painters is evaluated using our multi-step quality framework. We combine structured data analysis with human review to understand how New Direction Painting performs across the key signals that matter most to property owners.
How the Chooz Score Works
The Chooz Score is a 100-point rating based on four core pillars:
- Platform reviews & ratings from sources such as Google, Facebook, Yelp, Angi, BBB, and others
- Review quality & engagement, including depth of customer feedback, photos, and how the company responds to reviews
- Website and digital presence, which helps indicate professionalism, transparency, and communication quality
- Business authority & operations, including years in business, licensing, insurance, and other operational standards
Each contractor is evaluated using the same framework nationwide, and the score reflects New Direction Painting’s performance within its local market.
A Chooz Score represents real-world performance, verified signals, and human-reviewed context.
Chooz Score Award Levels
Scores are determined through more than 40 evaluation factors across our four pillars.
If you want a deeper explanation of how our scoring system works, you can view the full breakdown on our Chooz Scoring page.