Question 1

Q: What sets Shades of WHITE apart when it comes to attention to detail and going beyond the scope of work?

Accepted Answer

Homeowners describe painters who hold themselves to a standard higher than the quote. Bobby Rose watched Jermaine (Jay) "noticing flaws and fixing them" and applying additional coats on walls that did not meet his own criteria. FFFR, a three-time repeat client, said the team "consistently exceed" expectations on interior, exterior, trim, and even a high, hard-to-reach chimney. Clara Simon noted the crew handled her entire new-home interior with "meticulous attention to every corner."

Question 2

Q: How do repeat customers describe the consistency of Shades of WHITE across multiple projects?

Accepted Answer

FFFR hired Shades of WHITE three separate times, reporting "every single experience has been outstanding." The reviewer described interior and exterior work, chimney repairs, and a rental property turnover, concluding with "I don't shop around. I call Shades of White without hesitation." H&H Property Management echoed the sentiment, using the company for multiple rental properties and calling them "extremely professional."

Question 3

Q: How does the crew communicate with homeowners during an active project?

Accepted Answer

Customers highlight same-day responsiveness and transparent updates. J W praised the owners for being "very involved throughout the process" and noted the team was "on time, thorough and neat." C K described Tonja as "very personable and professional" and appreciated the "very detailed walk through before the job was finalized." Multiple reviewers mention clear communication from estimate through completion.

Question 4

Q: What kind of commercial and property management work has Shades of WHITE handled?

Accepted Answer

Aliyah Mgawe, who manages apartment buildings, "called upon Shades Of White to paint several apartments" and reported consistently professional results. Matia Burch described a "large commercial project" where the team delivered on expectations. Candye Hinton, who works in real estate, has used Shades of WHITE for "clients buying new homes," bringing what she calls "happy Color" to each space.

Question 5

Q: How do customers describe the exterior painting results from Shades of WHITE?

Accepted Answer

Lisa Robinson said the crew did "an amazing job painting the exterior of our home" and noted they "were on time and very professional." Tracy Patton reported the exterior work "looks fabulous" and praised the team's efficiency. Carmen Maldonado called the summer exterior project "an amazing job on my mom's house" with "super clean work." Abby Rosenbaum was "thrilled with our exterior paint job" and highlighted the crew's quality.

Question 6

Q: What is the family dynamic behind the business and how does it shape the customer experience?

Accepted Answer

Jermaine White founded and leads operations while Tonja White drives business strategy, finance, and sales. F Jackson described interactions with "Mr. & Mrs. White" as "personable and responsive." Angela Wimberly praised the owners and crew as "respectful, reliable, and responsive." The husband-and-wife model means customers deal directly with the owners, resulting in what Emily Grish called her "go-to painters for years to come."

Question 7

Q: What is the licensing and business entity status of Shades of WHITE LLC?

Accepted Answer

Shades of WHITE, LLC is registered with the Michigan Department of Licensing and Regulatory Affairs as a Domestic Limited Liability Company, entity number 802822709, with an initial filing date of March 18, 2022. Entity status is Active with Good standing. Michigan requires a Residential Maintenance & Alteration Contractor License for painting work over $600. License verification through LARA is recommended.

Question 8

How Shades Of White Was Evaluated

Accepted Answer

Every painting company listed on Chooz Painters is evaluated using our multi-step quality framework. We combine structured data analysis with human review to understand how Shades Of White performs across the key signals that matter most to property owners.  How the Chooz Score Works The Chooz Score is a 100-point rating based on four core pillars:  Platform reviews & ratings from sources such as Google, Facebook, Yelp, Angi, BBB, and others Review quality & engagement, including depth of customer feedback, photos, and how the company responds to reviews Website and digital presence, which helps indicate professionalism, transparency, and communication quality Business authority & operations, including years in business, licensing, insurance, and other operational standards Each contractor is evaluated using the same framework nationwide, and the score reflects Shades Of White’s performance within its local market.  A Chooz Score represents real-world performance, verified signals, and human-reviewed context.  Chooz Score Award Levels 80–86.9: Chooz Certified 87–93.9: Top Painter Award 94–100: Best Painter Award Scores are determined through more than 40 evaluation factors across our four pillars.  If you want a deeper explanation of how our scoring system works, you can view the full breakdown on our Chooz Scoring page.

Question 9

What are the Chooz Score award levels?

Accepted Answer

Chooz Score award levels are: Chooz Certified (80-86.9 points), Top Painter Award (87-93.9 points), and Best Painter Award (94-100 points). Scores are determined through more than 40 evaluation factors across four pillars: platform reviews, review quality, digital presence, and business authority.

Question 10

How does the Chooz Score work?

Accepted Answer

The Chooz Score is a 100-point rating based on four core pillars: platform reviews and ratings from multiple sources, review quality and engagement including customer feedback depth and company responses, website and digital presence quality, and business authority including licensing and operational standards. Each contractor is evaluated using the same framework nationwide, and the score reflects real-world performance, verified signals, and human-reviewed context.

Shades Of White

About Shades Of White

Q&A Based On What Customers Are Saying About Shades Of White