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Innovative Coatings LLC

This is an image from Innovative Coatings LLC, located in New Mexico. The logo for Innovative Coatings LLC features a red and white roof graphic above the company name in textured white lettering against a blue background.White Chooz Painters logo with blue background placeholder for paintig company logosWhite Chooz Painters logo with blue background placeholder for paintig company logosWhite Chooz Painters logo with blue background placeholder for paintig company logosWhite Chooz Painters logo with blue background placeholder for paintig company logos

About Innovative Coatings LLC

With a 4.9-star rating and over 100 five-star Google reviews, Innovative Coatings LLC has established exceptional credibility since 2019. Operating from their West Picacho Avenue location, Josh Santos leads a team serving Las Cruces and throughout Doña Ana County, from Mesilla to Vado. The company handles both residential repaints and commercial transformations with equal proficiency.

Core services include interior and exterior painting, roof coating systems, stucco restoration, concrete epoxy applications, and pressure washing. What distinguishes them is execution rather than breadth. Customers consistently mention thorough preparation work, with crews protecting surfaces extensively and completing detailed cleanup that leaves properties "cleaner than when they started." Reviews frequently praise the practice of finishing projects ahead of schedule while maintaining quality standards, with specific mentions of crew attention to detail.

Accessibility and follow-through set Innovative Coatings apart. Josh Santos personally handles estimates and color consultations, often responding within 24 hours of contact. The team maintains constant communication throughout projects. When issues arise, they address them proactively without adjusting quoted prices. Heather Hume, who has hired them for three separate jobs, specifically notes they are "always organized, punctual, communicative, and the quality of work is top-notch." The company holds two certifications in flat and metal roof coating, maintains full insurance coverage, and has built a track record of repeat customers that makes them the contractor Las Cruces homeowners and businesses call first.

Updated: 10-31-2025

Q&A Based On What Customers Are Saying About Innovative Coatings LLC

Q: Why does Josh Santos personally handle every estimate instead of sending estimators?

Josh Santos takes a hands-on approach customers repeatedly praise. Susan Rexroth detailed "they answered the phone promptly and were at my house within 24 hours." Hilary Crawford described how Josh "came and looked at the problems and explained why this was happening and how he would repair." Daniel Emerick emphasized "Josh is easy to get a hold of, and finished the job when he said he would." Direct owner contact eliminates miscommunication and ensures customers understand scope from the start.

-Review Snippet Sources: Google Reviews

Q: What makes customers like Heather Hume hire Innovative Coatings LLC three separate times?

Heather Hume explained "Josh and his crew just completed their third job for us. There's a reason my husband and I keep going back" because "they're always organized, punctual, communicative, and the quality of work is top-notch." mary sessions confirmed "Innovative Coatings has done several jobs for me in the past year. They will always be my go-to company." Ryan Beltran noted "I've been using Josh and his team for a good while now. Always on time and always showcase quality craftsmanship."

-Review Snippet Sources: Google Reviews

Q: How did Innovative Coatings LLC build 129 five-star reviews in just 6 years?

Since starting in 2019, the company achieved rapid growth through consistent execution. Adrian Villasenor noted "I have been seeing their work around town for the past 4-5 years; they never disappoint." Contractor Colby Garrison stated "I've been another contractor in cruces for almost a decade. I've known Josh and worked closely with him several times. He has real integrity. They are the only company I will recommend in this town." Their 100% response rate to reviews created organic momentum.

-Review Snippet Sources: Google Reviews, Facebook

Q: Why doesn't Innovative Coatings LLC change prices when they find extra work needed?

Fixed pricing despite discovered issues sets them apart. Hilary Crawford explained that when "they saw there might be a problem if it wasn't taken care of," they handled additional work and "never changed his original quoted amount." She emphasized "THE WORK THEY DID IS INCREDIBLE!" Adam Villegas confirmed "reasonable price. Finished the job in good timely manner." This pricing stability reflects thorough initial assessments and eliminates surprise costs that damage contractor relationships.

-Review Snippet Sources: Google Reviews

Q: What's different about Innovative Coatings LLC's roof coating certifications?

The company holds two certifications in flat and metal roof coating, distinguishing them from standard painters. Francisco Fajardo praised "Josh and his team did an outstanding job repairing my roof. They paid close attention to every little detail." Anthony Lujan specifically recommended them "for any interior/exterior paint or roof coatings. Very quick turn around, quality work." Their website emphasizes "fluid applied roofing systems create the most energy efficient roofs on the market." Specialized training enables complex projects beyond typical painters.

-Review Snippet Sources: Google Reviews, Company Website

Q: What's their cleanup process that leaves homes "cleaner than when they started"?

Extensive preparation and cleanup distinguish their execution. Kathy Turkell described "they thoroughly prepped, showed up when expected and completed each area paying attention to the details. Then they completely cleaned up any mess. So well done." carlos reyes noted "they took great care to protect my furniture and flooring, and the cleanup afterward was spotless." Mason Halvorsen confirmed they "kept the area clean the whole time." Daily cleanup during work plus final walkthrough cleaning often improves starting conditions.

-Review Snippet Sources: Google Reviews

Q: How do they respond same-day or next-day for estimates when most contractors take weeks?

Speed of response represents a competitive advantage. Austin Vega stated they "came same day for a quote next day project was fixed." Susan Rexroth reported "they answered the phone promptly and were at my house within 24 hours to assess the work." Todd S. emphasized "on short notice and short timeline, Josh and his team showed up on time and did amazing work at a great price." Josh Santos personally handles all estimates rather than routing through schedulers, enabling rapid turnaround.

-Review Snippet Sources: Google Reviews

Q: Why does contractor Colby Garrison say they're the only company he recommends in Las Cruces?

Peer endorsement from another contractor carries exceptional weight. Colby Garrison, a Las Cruces contractor for nearly a decade, stated "I've known Josh and have worked closely with him several times. He has real integrity and cares about his work. They are the only company I will recommend in this town." This recommendation is particularly meaningful because contractors see competitors' work regularly, understand industry standards, and risk their own reputation with referrals. The exclusive recommendation indicates consistent excellence over years of observation.

-Review Snippet Sources: Facebook

Updated: 11-01-2025