Innovative Coatings LLC
Chooz Score Insights
Our Chooz Score evaluates 44 factors across reviews, digital presence, and business credentials. Here's what stands out for Innovative Coatings LLC
About Innovative Coatings LLC
When Hilary Crawford needed stucco repair on her Las Cruces home, she expected a quick patch job. Instead, Josh Santos spent time explaining what was actually causing the damage and educated her on proper repair techniques before beginning work. This approach of treating customers as partners rather than transactions defines how Innovative Coatings LLC operates. Crawford's detailed account reveals a contractor who believes homeowners should understand their property, not just pay for fixes.
Josh Santos founded the company in 2019 and handles estimates personally while his crew manages job sites. The team specializes in interior and exterior painting using ZERO VOC products, roof coatings (Josh holds two certifications in flat and metal roof systems), stucco restoration, drywall repair, epoxy floor coatings, wood staining, wrought iron coating, and pressure washing. Reviews frequently mention the same crew members appearing across projects.
The fully bonded and insured team serves Las Cruces, Doña Ana County, and surrounding New Mexico communities. Insurance companies regularly refer clients to Innovative Coatings for damage-related work, suggesting a reputation built beyond online reviews alone.
Updated: 01-14-2026
Q&A Based On What Customers Are Saying About Innovative Coatings LLC
Q: Why do insurance companies refer clients to Innovative Coatings LLC for damage repairs?
Multiple Nextdoor discussions reveal that insurance companies actively recommend this contractor. One homeowner stated they were "referred by our insurance company and others on Nextdoor" for stucco repair work. Reviews from Adam Villegas, Rene Munoz, and Susan Rexroth confirm successful water damage projects. This pattern of institutional referrals suggests reliability that extends beyond typical customer reviews.
-Review Snippet Sources: Google Reviews, Nextdoor
Q: Do reviews show Innovative Coatings LLC completing projects faster than expected?
Speed appears consistently without sacrificing quality. Austin Vega's experience captures this well. He received a "same day quote" and the repair was "next day fixed." Other customers describe turnaround as "quick" with the overall process being "smooth." The pattern suggests efficient scheduling rather than rushed work, as quality ratings remain perfect despite fast completion times.
-Review Snippet Sources: Google Reviews
Q: How did Innovative Coatings LLC build a base of repeat customers in just six years?
The company's repeat business rate reveals something about long-term satisfaction. Heather Hume explicitly states Josh has now completed "3 jobs" for her household, praising his "attention to detail and kind and respectful customer service." mary sessions mentions "several jobs" with the company. For a contractor founded in 2019, this return rate indicates work that holds up over time.
-Review Snippet Sources: Google Reviews, Website Testimonial
Q: What do Innovative Coatings LLC customers say about how the crew treats their homes during projects?
Protection and cleanliness emerge as consistent themes beyond just the final result. One reviewer described the team as "super clean within the whole process" while another noted they "carefully cleaned up" and remained "consistently responsive to requests." The attention extends to protecting "many beloved older personal items" during interior work, suggesting awareness that homes contain irreplaceable belongings.
-Review Snippet Sources: Google Reviews
Q: Is Innovative Coatings LLC's crew the same team across different projects?
Reviews suggest consistent staffing rather than rotating subcontractors. Customers regularly reference "Josh and his team" or "Josh and his crew" by name across different project types. One reviewer specifically noted working with a "very happy group of guys" whose "knowledge and attention to detail is unmatched." Another described an "energetic team" that handled the entire interior painting efficiently.
-Review Snippet Sources: Google Reviews
Q: What happened when customers needed estimates from Innovative Coatings LLC?
The estimate process reveals accessibility that larger contractors often lack. Susan Rexroth noted Josh responded to her inquiry "within 24 hours." Austin Vega received his quote the "same day." The website offers free estimates through phone or email, and reviews indicate Josh handles these personally rather than delegating to sales staff. This direct owner involvement continues through project completion.
-Review Snippet Sources: Google Reviews, Website
Q: How does Innovative Coatings LLC's pricing compare according to customers who hired them?
Value perception runs through reviews without prompting. One roof coating customer called the pricing a "great price" and described the entire experience as "very easy" to navigate. Multiple reviewers mention reasonable pricing relative to the quality delivered. Notably absent are complaints about unexpected charges, change orders, or upselling during projects.
-Review Snippet Sources: Google Reviews
Updated: 01-14-2026