Carlson paint and paper

Precision in Every Stroke

What sets Carlson Paint and Paper apart is a level of wallpaper craftsmanship that customers struggle to describe without superlatives. The Chooz Score's review authenticity indicators are strong: reviewers mention specific project details, crew members by name, and realistic timelines. Invisible seams and flawless pattern alignment come up so often that they've become the company's calling card:

• Customers consistently describe seams you cannot find, even on challenging small-pattern and large-format mural wallpapers
• Surface preparation is treated as its own phase, with skim coating, priming, and dustless Festool sanding before any wallpaper goes up

"I literally can not tell where the seams are and the precision trimming around the moulding is perfect." - diane r., Google Review

The Reviews Speak for Themselves

The last time we conducted our Chooz Score analysis, Carlson Paint and Paper had over 75 Google reviews with a 4.9-star rating. This company earned a Chooz Score of 86.5%. With the business established in 2020 and Dane Carlson bringing over 15 years of personal painting and wallpaper experience, the reputation has grown quickly through referrals and word of mouth:

• Over 6 new reviews in the last 3 months alone, with customers continuing to leave detailed, photo-rich feedback
• A Sherwin-Williams store location and Aboff's Paint Stores (Long Island's 32-location paint supply chain) both refer customers directly to Carlson Paint and Paper

"Carlson paint and paper were referred to me by Sherman Williams and I'm so glad we called them, they were very helpful, professional, on time and got the job done beautifully." - alex p., Google Review

Familiar Faces, Consistent Results

Customers consistently mention the same thing: the same crew shows up every time. Paulo is named in at least five independent reviews covering wallpaper, interior painting, and drywall work for different customers across different years. Brian and Dane round out a core team that customers recognize, request, and trust:

• The Chooz Score's in-house crews component shows consistency: the same crew names appear across multiple reviews spanning years of work
• Multiple customers describe returning specifically because they want the same team handling the next project

"Dane took on the challenge of a two story entry and made the process fun and exciting for all. His team 'golden hands' Paulo assisted by Brian and Dane himself executed the installation seamlessly with tall ladders and scaffolding no less." - Victoria K., Google Review

Questions to Ask Carlson Paint and Paper

How unresolved complaints are handled

One customer reported a negative experience involving alleged property damage and a disputed resolution. The review was left in April 2025 and remains without an owner response, which is unusual given that the company responds to the majority of its positive reviews. If you're considering a larger or more complex project, ask directly: "How do you handle situations where something goes wrong during a project, and what's your process for resolving disputes?"

"Unfortunately we had a pretty bad experience with Dane. I had hired him to do a small section of wallpaper in my home. He used our pool table as a work space to glue and cut the wallpaper, and put a slice in it." - tina s., Google Review (no owner reply)